Updated: Aug 13
When you move into a leadership position in the early years sector, often the nitty gritty of business development is something that you have to work out as you go along. Marketing your setting is one of those tasks that is essential for occupancy growth, but not something that is taught during your early years degree. Marketing is crucial in any business and as the early years sector becomes more and more competitive, marketing your setting is an important part of a leader’s role. However, leaders often don’t know where to start, what marketing methods to use or how best to reach their target customers, and so marketing becomes pushed down the priority list.